Because duplicate content is so prevalent, Google doesn't penalize it. It's true; Google does not penalize duplicate content unless it is pure spam. Advertising Continue reading below So if there is no penalty for copying something, then why should we care who is copying our content? The main reason is that when duplicate content exists, it is more difficult for Google to filter it out and decide which version of the content to display in search results. This means that the content you've spent time and money creating may never show up in the results, but the thieves' version of your content will.
Google's failure to filter the original version of the content leads site owners to suffer from lower rankings, lower traffic, and image masking service being less of a competent authority in search. Bad content appearing in search engines can damage your brand authority and significantly undermine your content marketing efforts. The only time duplicating your content makes sense is choosing to syndicate it. While I won't go into the intricate details of how to do this, please note that great care should be taken to ensure you are syndicating correctly to maintain proper attribution. How to find stolen content.
Copyscape has been around for as long as I can remember, and is still considered one of the most trusted tools for finding duplicate content. Copyscape lets you check an existing URL for duplicate content on the web. This tool is free to use; however, the number of results is limited. If you want to see more results, you will need to sign up for their premium account. Advertising Continue reading below Copyscape Premium is great if you need to check content in bulk, or want to check content you haven't even published online yet at five cents per search. If you want your website to be automatically monitored for copies of your content, their Copysentry service offers two different plans that can check your content weekly or daily and then alert you when copies are found.